SCALE: How to build your sales motion
- Date
- 2025-06-25
- Location
- San Francisco, CA, USA
- Host
- Rock Yard Ventures
About this event
If you’re trying to build a sales motion that actually fits your product, market, and stage, this event is for you. SCALE: How to build your sales motion is designed for people who want practical clarity on how to move from ad hoc selling to a repeatable approach that creates momentum. In a market where teams are expected to do more with less, sales can’t rely on guesswork. Whether you’re validating your first repeatable process or refining how your team creates pipeline, this is a chance to learn in the room with other operators, founders, and builders thinking seriously about growth. About the Event This is an in-person gathering in San Francisco focused on one of the most important questions for any growing company: how do you design a sales motion that matches the way your business should scale? The event centers on practical thinking, real-world discussion, and the kind of peer learning that helps you leave with sharper next steps. Rather than treating sales as a one-size-fits-all playbook, this event looks at the choices behind the motion itself. That includes how you think about customer segments, handoffs, process, ownership, and the balance between speed, autonomy, and consistency. Expect a format that combines structured conversation with room for direct exchange. The emphasis is on substance over theory alone: how people are making decisions, what tradeoffs they’re seeing, and where a sales motion starts to break down or become scalable. Because this event is also rooted in community and networking, it’s a good fit if you value learning from people who are in similar building phases. You won’t just hear ideas; you’ll be able to compare notes with others facing the same operational questions. What to Expect You can expect a focused morning built around the mechanics of building and improving a sales motion. The conversation will likely be most useful for attendees who want to get specific about how sales works in practice, not just how it should look on a slide. Topics may include: What a sales motion actually is and how it differs from broad go-to-market strategy How to identify the right motion for your stage, team structure, and customer profile Where process helps and where it hurts, especially when speed and autonomy matter How to create repeatability without making your sales approach rigid or overly complex How community and peer learning can help you pressure-test your thinking You should also expect time for conversation and connection with other attendees. In events like this, some of the most useful insights come from hearing how other teams are solving similar problems: what they’ve tried, what worked earlier than expected, and what they had to rebuild as they grew. Because the event is in person, there’s a strong opportunity for more natural discussion than you typically get online. That can mean sharper questions, more honest exchanges, and better follow-up conversations after the formal portion wraps. Why Attend A strong sales motion gives a team leverage. It helps clarify who owns what, which customer paths deserve attention, where bottlenecks live, and how revenue work should evolve as the company grows. This event is worth attending if you want to make those decisions more deliberately. You’ll leave with a better framework for evaluating your current approach. If your sales process feels reactive, inconsistent, too founder-dependent, or hard to scale across new hires or new segments, this event can help you pinpoint where the underlying motion needs work. There’s also value in hearing how others think about autonomy inside a revenue function. Building a motion is not just about scripts, tooling, or targets; it’s also about designing a system where people can operate confidently without constant intervention. Just as importantly, this event gives you access to a room of people who care about the same operational questions. That kind of networking is especially useful when you want honest perspective from peers, potential collaborators, or future members of your broader professional community. Practical Details SCALE: How to build your sales motion takes place in person in San Francisco, USA on Wednesday, June 25 at 9:00 AM PDT. The in-person format makes this especially valuable for attendees who want real conversation, stronger networking, and the ability to dig into nuance with other people in the room. Because it starts in the morning, it’s a good idea to plan to arrive a little early so you can settle in and make the most of pre-event conversations. Early arrivals often get the best chance to meet other attendees before the main discussion begins. This event is tagged around motion, autonomy, community, and networking, which gives a clear sense of the experience: practical go-to-market thinking, paired with relationship-building and shared learning. If you’re looking for a room full of people thinking carefully about how sales should be built, not just talked about, this is likely the right fit. If this topic is close to your day-to-day work, come prepared with a few concrete questions. The more specific you are about your stage, team, or current challenges, the more useful the conversations are likely to be.
Who should attend
This is for you if you’re actively thinking about how sales should work inside a growing company and want sharper answers than generic advice can offer. - You’re a **founder or early operator** who is still close to revenue and wants to turn scattered selling into a more repeatable motion. - You lead or support **go-to-market, sales, growth, or revenue operations** and want better frameworks for designing process, ownership, and handoffs. - You’re working in a company where **autonomy matters**, and you need a sales motion that helps people execute well without constant oversight. - You’re trying to figure out **what should be standardized versus what should stay flexible** as your team grows. - You value **peer learning and practical networking** and want to compare notes with others solving similar scaling questions in real time. - You’re based in or near **San Francisco** and prefer in-person events where the side conversations can be just as useful as the main session.