Expert Session: Create & Monetize a Personal Brand with CMO-Turned-Entrepreneur Amanda Goetz
- Date
- 2025-08-14
- Host
- Mercury Community Events
About this event
Building a personal brand is no longer a side project for creators and founders. It is one of the clearest ways to create trust, open doors, attract the right opportunities, and turn your expertise into something that grows beyond your job title. In this in-person expert session, you’ll hear from CMO-turned-entrepreneur Amanda Goetz on what it actually takes to create a personal brand that feels real, strategic, and monetizable. If you’ve been thinking seriously about how to show up more clearly online, grow your reputation, or turn your perspective into income, this session is designed to give you practical direction. The focus here is not vague inspiration. It is on understanding how personal branding works, where monetization comes from, and how to make your presence more intentional. About the Event This event is an in-person expert session centered on a topic that matters to a wide range of professionals right now: how to build a personal brand with purpose and turn that visibility into meaningful business or career outcomes. With Amanda Goetz bringing the perspective of a former CMO who became an entrepreneur, attendees can expect a grounded conversation that connects brand-building to real-world strategy. The format is designed to be useful whether you are just getting started or already have an audience and want to sharpen your approach. Rather than treating personal branding as performative, this session is about clarifying what you stand for, how you communicate it, and how that can translate into opportunities, revenue, and long-term leverage. Because this is also tagged as a community, networking, and meetup event, it offers more than passive listening. It is a chance to be in the room with other people who are actively thinking about visibility, reputation, growth, and how to turn expertise into momentum. What to Expect You can expect a focused session that explores the building blocks of a strong personal brand and the path from audience attention to monetization. The conversation will likely be most valuable for people who want a more strategic understanding of how brand, content, and business fit together. Topics attendees will be coming for include: How to define a personal brand in a way that is specific and sustainable What makes a brand feel credible rather than forced How to translate experience and expertise into a clearer public presence The role of consistency, positioning, and point of view Ways personal brands can lead to business opportunities and revenue streams Common mistakes that make brand-building feel scattered or ineffective As an expert session, expect a format that is more substantive than a casual meetup and more conversational than a formal conference talk. That combination makes it especially useful if you want insight from someone who has operated at a high level in marketing and then applied those lessons as an entrepreneur. Since the event is in person, there is also real value in the room itself. You’ll be around others who care about building something around their expertise, whether that means a company, a consulting practice, a creative platform, or simply a stronger professional identity. Why Attend A lot of people know they should build a personal brand, but far fewer understand how to do it in a way that aligns with their goals. This session helps close that gap. It gives you a chance to think more clearly about what you want your name to represent and how to connect that identity to concrete outcomes. If you are a founder, operator, marketer, creator, consultant, or ambitious professional, the upside is straightforward: a strong personal brand can create inbound opportunities, make networking easier, build trust faster, and give your ideas more reach. Learning from someone who has navigated both executive leadership and entrepreneurship adds an especially useful layer of credibility and nuance. Attending in person also creates a better environment for learning and connection. You are not just consuming content in isolation. You are showing up in a room where conversations can continue after the session, where ideas can be tested, and where future collaborations often begin. You should leave with a stronger sense of: How personal branding connects to career and business growth What kinds of actions actually move the needle How to think about monetization without losing authenticity Where to focus if your current online presence feels inconsistent or underdeveloped Practical Details This event takes place in person on Thursday, August 14 at 11:00 AM PDT. If you value being able to listen closely, ask thoughtful questions, and meet others face to face, the format is part of the appeal. Because it is scheduled late morning Pacific time, it can fit well into the workday for local attendees while still feeling substantial enough to be worth blocking time for. It is a smart choice for people who want a professional, ideas-driven event without needing to commit to a full-day program. A few good ways to prepare: Come with a clear sense of what you want your personal brand to help you achieve Think about where you currently show up publicly and where you feel stuck Be ready to meet other attendees, not just listen to the session Bring questions about brand positioning, visibility, or monetization if discussion opens up If personal branding has been sitting on your list as something to figure out eventually, this is a strong reason to stop treating it as optional. The topic is timely, the format is practical, and the in-person setting makes it easier to turn ideas into action.
Who should attend
This session is for people who want to be more intentional about how they show up, what they’re known for, and how that visibility can create real opportunities. - You’re a **founder or entrepreneur** who wants your personal brand to support your company, attract the right audience, and create more trust around what you’re building. - You work in **marketing, brand, growth, or community** and want sharper insight into how personal branding actually works from someone who has led at a high level and built beyond that. - You’re a **creator, consultant, coach, or independent professional** looking to turn your expertise, perspective, or audience into clearer revenue pathways. - You’re an **operator or ambitious professional** who knows your experience is valuable but hasn’t yet translated it into a strong public presence. - You’ve been **posting inconsistently or thinking about building a brand for a while** and want practical guidance on how to focus your message and make your efforts count. - You value **meeting thoughtful, growth-minded people in person** and want a session that combines useful ideas with real networking potential.